Making NBA digital collectibles feel real
Test your concept before investing in full-scale development!
NBA Top Shot is the official digital collectibles platform of the NBA.
On the platform NBA fans can own, buy, sell, and trade officially licensed highlight clips called Moments. Built on the blockchain, it brought sports card collecting into the digital age, attracting millions of collectors worldwide.
A digital object has no weight, no texture, no physical presence.
A digital object has no weight, texture, or physical presence
Ownership feels obvious with a physical card, but not with a digital one
2D images on a screen might not feel rare enough
The emotional pull of collecting had to be engineered from scratch
We designed and developed the functions that made NBA Top Shot's collectibles feel tangible.
We redesigned the Pack Opening experience, focusing on motion design and microanimations that make each Moment feel like it physically exists.
The Activity Feed showed the community's activity in real time, so collectors never felt like they were alone in an empty room, they felt part of something happening right now.
We rebuilt the Player, Team, and Set pages so that community data naturally feeds into the collector's decision-making process. We also helped collectors monitor the current status of their own personal collecting goals, making progress visible and the journey worth following.
Moments feel real
The thrill of pack opening recreated in digital form
Collectors feel the same emotional pull as with physical cards
Community signals make every Moment feel alive and sought-after
Pack OpeningUX Design
Player / Team / Set page design
Real-time animated activity feed
Updated offer creation and managing
HTML5
Typescript
React
Graphql
NextJS
Node.js
Webpack
WEB3
Flow
Go
PostgreSQL
Nginx
Docker
Kubernetes
Google CloudThe NBA Top Shot digital collectibles platform features were built on an enterprise-grade technology stack designed for scale and performance. The frontend uses HTML5, TypeScript, React, and Next.js, with GraphQL powering the data layer and Webpack managing the build process. The backend runs on Go for high-performance services, with PostgreSQL as the database. Web3 and Flow blockchain integration enables digital ownership and collectible functionality. The platform is containerised with Docker, orchestrated via Kubernetes, and deployed on Google Cloud infrastructure, served through Nginx.
Zalehy deeply understands business needs to deliver fantastic solutions.
Unlike other development companies we've worked with, Zalehy took the time to truly understand our business and customers, ensuring solutions that effectively address our challenges.
Richard Varga
CEO : Hungarogumi
Test your concept before investing in full-scale development!